Why is it a good idea to exhibit at a Trade Show?

Published on 03/01/2019

Modern technology and social media may have changed the face of marketing over the last several years, but trade show displays remain a highly important tool for promoting your business’ products or services to your specific target audience and they also happen to be one of the most lucrative B2B marketing channels nowadays.

Trade shows provide a fantastic opportunity to engage with your customer base face-to-face. People who choose to attend trade shows are already motivated to pay attention to your products and services; all you need to do is make sure your display is able to make the best impression of your company.

Having a well designed display at a trade show will help you:

  • Showcase your newest products
  • Grow your customer base
  • Close Sales!
  • Keep an Eye on your competition
  • Confirm you are a serious presence in your industry
  • Expand your industry contacts
  • Keep relevance in your existing clients


What about the design?

So how should you design your trade show displays? Well, while you should aim to stay true to your unique tastes and preferences, there are some simple guidelines you should try sticking to like:

  • Choose a simple color scheme that will draw visitors in and keep the focus on your quality signage.
  • Use specially designed trade show furniture rather than furniture from home or from the office.
  • Ensure that your booth is well lit, preferably with soft white lighting.


Creating a trade show display design from scratch requires a lot of skills. A designer must have a thorough understanding of show regulations, booth layout, building materials and the proper use of graphics. You also need to take into account the impact of colors and fonts on the visitor’s perception and brand recognition.

Scantech Displays provides an experienced team of exhibit designers and project managers to make any job go smoothly. Not only for your design needs but also logistics and delivery: we take care of it all. From smaller portable trade show booth displays to large custom exhibits, we have everything to make your presence pop far above your competitors.