Modern technology and social media may have changed the face of marketing over the last several years, but trade show displays remain a highly important tool for promoting your business’ products or services to your specific target audience and they also happen to be one of the most lucrative B2B marketing channels nowadays.
Trade shows provide a fantastic opportunity to engage with your customer base face-to-face. People who choose to attend trade shows are already motivated to pay attention to your products and services; all you need to do is make sure your display is able to make the best impression of your company.
Having a well designed display at a trade show will help you:
So how should you design your trade show displays? Well, while you should aim to stay true to your unique tastes and preferences, there are some simple guidelines you should try sticking to like:
Creating a trade show display design from scratch requires a lot of skills. A designer must have a thorough understanding of show regulations, booth layout, building materials and the proper use of graphics. You also need to take into account the impact of colors and fonts on the visitor’s perception and brand recognition.
Scantech Displays provides an experienced team of exhibit designers and project managers to make any job go smoothly. Not only for your design needs but also logistics and delivery: we take care of it all. From smaller portable trade show booth displays to large custom exhibits, we have everything to make your presence pop far above your competitors.