Trade Show Setup - words that can strike terror into the heart of the newbie as well as the experienced exhibitor. If you’re new to the game, then you probably don’t know the hiccups that can occur and send your schedule flying right into the...
Booth space is limited and expensive at pharmaceutical trade shows, so making the most of the space you have is crucial to success.
One simple strategy reflects schema used by city planners: if you have no room to expand out - think vertical.
High-flying banners, hanging signs,...
Leisurely budget planning has gone the way of the woolly mammoth. Today, exhibit managers have to conjure financial figures seemingly out of thin air and faster than Usain Bolt. And while Bolt can be slow out of the blocks and suffer little recourse, a single...
Tips for an Exhibit Buyer
Don’t let the exhibit buying experience intimidate you.
Your marketing objectives and strategy should dictate your exhibit marketing needs.
Be prepared for sticker shock. Exhibits can be expensive.
Where to buy depends on your goals. Do you need a large custom exhibit? Or do...